Eat your heart out Vera Wang.
The parent company of Urban Outfitters and Anthropologie have lauched BHLDN, a new wedding dress and accessories company, which went live on Valentine's day (natch).
So if you don't wanna look like this:
You can look like this instead:
They ain't too badly priced either. From a couple of hundred up to £2,000, and not a single dress comes with LED lights. Bonus.
Images courtesy of glamour.com